Operational SEO
Technical, semantic and link-building audits, strategic recommendations, content briefs, local SEO and UX optimization.
SEO · Webmarketing
Houyam LAHSAINI
Looking for an opportunity in SEO or webmarketing.
Digital marketing and SEO consultant supporting brands in strengthening their online visibility through optimized content, targeted campaigns and regular performance analysis.
Looking for an opportunity in SEO or webmarketing.
Profile
A versatile digital marketing profile focused on SEO, acquisition, content, performance analysis and user journey optimization.
Content and acquisition
Writing and optimizing articles, product pages, category pages, newsletters, landing pages and social media posts.
Sponsored campaigns through Meta Business Suite and LinkedIn Ads, with SEA fundamentals and performance tracking.
Analysis and recommendations
Performance analysis, interpretation of SEO and analytics data, then strategic recommendations based on collected insights.
UX and wireframes
User navigation analysis with Hotjar and Microsoft Clarity, friction identification and occasional functional wireframe creation.
- Corporate website
- E-commerce website
- B2B
- B2C
Construction, medical, automotive, law firms, interior planning, interior architecture, agriculture and livestock, pool specialists, surfing and outdoor leisure.
Skills
Hands-on command of SEO, acquisition, CMS, content creation and project management tools, with strong adaptability to internal tools.
SEO & acquisition tools
Social Media & Ads
CMS & e-commerce
Content creation
UX, analytics and wireframes
Project management
Experience
A career path focused on visibility, content, acquisition, coordination and digital performance.
Digital marketing and SEO consultant
- Complete SEO audits: technical, semantic, link building and local SEO.
- Strategic recommendations, content briefs and optimization of editorial or e-commerce pages.
- Ads campaign management, social media sponsorship, KPI reporting and performance analysis.
- User journey analysis with Hotjar and Microsoft Clarity, UX recommendations and occasional wireframes.
- Digital project coordination, client relationship, marketing assets and deliverable follow-up.
Webmarketing assistant
- SEO strategies for corporate and e-commerce websites.
- Content writing and optimization, link building and KPI analysis.
- Client relationship management through briefs, specifications and recommendations.
Editorial and SEO content assistant
- SEO writing, textual optimization of existing content and website redesign support.
- Benchmarks, competitive analysis and Google Analytics/Search Console monitoring.
- Contribution to link-building strategy.
Sales assistant
- Event planning, customer reception and support.
- Request follow-up and client relationship management.
Personal projects
Affiliate website
Creation and management of a niche website, editorial strategy, SEO optimization, affiliate marketing and monetization techniques.
E-commerce project
Creation and management of an e-commerce website, e-commerce SEO, Google Ads & Merchant Center, Klaviyo and acquisition-oriented social media.
Automation tools
Design of Python scripts to automate SEO and e-commerce tasks: content scraping, data structuring, image alt tag generation, product title creation and content optimization.
Education, training and certifications
An academic path and complementary training focused on digital, SEO, e-commerce, UX/UI and acquisition.
Master +5 · Digital professions engineering
Université Charles de Gaulle
- SEO
- Audiovisual
- Community management
- UX & UI design
Master +6 · Information, documentation and communication management
Université Charles de Gaulle
- Webmarketing and SEO
- UX & UI design
- Project management
- Archiving
E-commerce training
- E-commerce SEO
- Google Ads & Merchant Center
- CRM automation with Klaviyo
- Acquisition-oriented social media
Specialized SEO training
- On-page & off-page SEO
- Monetization / affiliate techniques with Awin
- Expired domain analysis and purchase
- Technical SEO & UX
Certifications
Google Analytics Academy
- Digital analytics
- Digital marketing campaigns
- Google Ads setup
- Google Analytics setup
Marketing, SEO & Copywriting
- SEO content creation
- SEO copywriting techniques
- Digital marketing
- Lead generation
Languages
French
Bilingual
English
Professional
Arabic
Native language
Contact
You can contact me through LinkedIn or use the contact details available in my downloadable resume.